Branding, Position and Identity
Ng Xiao Qian
ADV200
Branding, Position and Identity
Lecture 1: Brief 27/9/2018
Lecture 2: 4/10/2018
From: https://www.entrepreneur.com/article/278108
Lecture 3: 11/10/2018
Lecture 4: 18/10/2018
Lecture 5: 25/10/2018
Lecture 6: 1/11/2018
Lecture 8: 15/11/2018
Lecture 9: 22/11/2018
Submit Task 2 by printed out and also showing blog. Got feedback from lecturer.
Lecture 14: 10/1/2019
Progression of Task 2
Brand positioning
Logo & Stationary
Final logo in Black and white, color
Logo with measurements
Envelope
Review:
- Identity should present clearly
- Present your works like the person knows nothing
Final Script
ADV200
Branding, Position and Identity
Lecture 1: Brief 27/9/2018
Module Guide
Lecture note
In the first lecture, we start from understanding what is a brand. From my understanding, brand describe our company our your product. We need to know well about our target audience and how do we want to be see. Brand voice equal to brand language. We also talk about Edward Bernays, propaganda.
Next, we are given brief about the module guideline and understanding the task we need to do. We are required to post our works as blogs on blogger. For task 1, we need to do a brand breakdown. To start task 1, we need to first doing research for the brand chosen and then list out the important point of the brand.
Lecture 2: 4/10/2018
Lecture note
The Only 3 Things To Do (Over and Over to Make Your Brand Stand Out. Retrieve
Branding is about the emotions. Brand need to connects customers on an emotions level so the brand presence will grows. We need to know what people need. Needs are complex because needs keep changing nowadays. The only thing we can do is predict and do survey on what our customers need now and what for the future. Of cause, there are potential customer base who will present and engage.
A brand need a good design to stand out? Good design doesn't mean to be a wining award design because it do not help in the marketing part. Every brand have their brand message. Brand essage communicate and bring out the brand value. Once the brand message convey correctly, customers won't get confuse. Clarity and being coinscience is important.
Customers will expect from brand so the expectation needs to be realistic. Brand promise is important for customer trust. We need to define customer trust and so customer will define our brand. We need to listen to the customer after they define us and then we convert it.
From: https://www.entrepreneur.com/article/278108
Lecture 3: 11/10/2018
Lecture note
In this week, we discuss about branding ourselves. It's alright to be specific at first. We should roll ourselves to look attractive so that people would think to buy us, buy our idea.
As the saying goes, less is more. We can't sell ourselves out by few field like education, photographer or designer. It will be a bad branding of ourselves as people can't remember so many. So, we should focus on only one field which are ruthless. We should focus on what we want to do and who we talk to.
We need to make ourselves an identity. We should make a pitch to introduce ourselves through our brand.
Lecture 4: 18/10/2018
Lecture note
This week, we are given a brief about task 2- Logo design. There are many types of logo design and there are things that we should aware of. Signature, trademarks, service marks, logo- logotype, monogram and many more.
We are required to to do research on 2 particular competitors of their brand positioning. Mind-mapping out the ideas first. We should design something which can represent the nature from the logo as logo communicates.
Lecture 5: 25/10/2018
Lecture note
In this lecture, we talk about an article "How to use a nature logo pattern- Effective logo design part 2". Johanes IItten, the founder of Bauhaus school.
Lecture 6: 1/11/2018
Lecture note
In this class, we continue on our logo design development. We need to collect all the ideas and processes in a mind map then only develop into graphic. Every time we have new idea, we should go back to the mind map and then develop it in a new paper.
We are required to digitise the logo design into 3 art boards in black and white form.
Lecture 7: 8/11/2018
Lecture note
We continue on our logo design for Task 2. By given advice, we need to identity and experiment what font type should we use in our logo to make it good.
Lecture 8: 15/11/2018
Lecture note
Continue working on the Task 2 and try to push all the progression of different part.Lecture 9: 22/11/2018
Lecture note
Showing weekly progress and got feed back for improvement.
Lecture 10: 29/11/2018
Lecture note
Lecture 11: 6/12/2018
Lecture note
Brief of task 3 - Radio ad. For this assignment, we are required to create a radio scripts and make it into a 30 seconds radio advertisement. Based on the previous task's brand, Nom Nom Food Delivery.
During this lecture, we talked about Typography. Typography can be in many form. Typography is very important in designing. We need to consider and experiment on choosing a typeface to put in your design. The color of the typeface might effect the overall design too so we should choose them wisely. Besides, the point size of our font will effect in readable or not.
Lecture 12: 13/12/2018
Lecture note
Searching for other real brands radio advertisement for ideas.
In this lecture class, we discuss about Grid System. In every design, we will realize the differences between the grid. Based on the hierarchy. Grid System include text field, the margin space, images and etc. Depending on how we arrange our grid and turn out a good design or not.
Lecture 13: 20/12/2018
Lecture note
Continue on script writing and searching for suitable background sound/music for the radio ad.
Lecture 14: 10/1/2019
Lecture note
Submission of Task 3
Task 1
Task 2
Progression of Task 2
Research
Sketchers
Further Development:
Digital development
Task 2: Logo Design & Application
Brand positioning
Brand name:
Nom Nom Food delivery Sdn Bhd
Meaning of Nom Nom:
The sound when people eat tasty food, the shound of chewing
What we do:
Delivery food from different restaurants and also deliver their own kitchen prepared food.
Target audience:
- Average age of 18 to 30 years old
- Should have average salary base
What's so special:
- We want people to think of us when they want fast and delicious food.
- Instead of just delivery other restaurants food, we also provide a menu of food that prepared from our own kitchen.
Competitors:
Dahmakan - At dahmakan, we bring together top-notch chefs with talented engineers to craft a unique eating experience. Our chefs source local ingredients, design world cuisine recipes and cook your meals fresh daily. Our engineers design solutions that make ordering ridiculously simple. In three clicks, your meals will be delivered to you at your door or desk by our delivery heroes.
Foodpanda - foodpanda Malaysia started with one goal in mind: to be the most convenient food delivery service in the country. 2 years later, it’s operating successfully in 6 cities in Malaysia with many happy customers. Using the easy smartphone app or the website, anyone can find their favorite restaurants near them and order their favorite dish, drinks or even groceries. Whether it is breakfast delivery, lunch or dinner delivery, foodpanda is your ultimate place to order food from any kind of restaurant anywhere in Malaysia. We believe food is a pleasure and food ordering should be a fast and fun experience.
Logo & Stationary
Final logo in Black and white, color
Logo with measurements
Business card
Compliments slip
Envelope
Flat lay
Animated logo
Review:
- Identity should present clearly
- Present your works like the person knows nothing
Task 3
Final Script
Radio Advertising : Nom Nom food delivery
Title : Order it now!
Module Journal
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